MBAFC commits to contribution to society

Client background

Besidesincreasing sales and building a Great Place to Work for its employees,Mercedes-Benz Auto Finance Ltd. (MBAFC) is also dedicated to rewarding societyand does this through its charitable work. It believes in combining thecorporate spirit with social values and takes its corporate socialresponsibility in China seriously. In the past two years, MBAFC has initiated avariety of charitable works to help improve Chinese society.


In 2010, to showits support for the reconstruction of the quake-hit areas, MBAFC, in apartnership with DNEA, has donated to rebuild the school destroyed by thedisastrous Wenchuan earthquake of May, 2008, and named it after Mercedes-Benz.


Last October,MBAFC employees voluntarily helped a Beijing school paint the walls and clearthe surroundings, bringing warmth and love to its students in the winter days.


Adhering to thespirit of contribution commitment to society, a team of volunteers from MBAFCwill join Daimler Northeast Asia (DNEA) to visit the Mercedes-Benz ElementarySchool in Shifang, Sichuan Province, which is in beginning of November tocelebrate the 2nd anniversary of the school’s re-opening; about 200students and teachers will participate in this event along with donatedlearning tools, which will give the students a chance to understand DNEA andMBAFC’s history and its charitable work.


These charitableefforts have, in turn, encouraged more people to volunteer to help thecommunities around them, and show MBAFC’s long-term commitment to Chinesesociety. MBAFC is developing its commitment into tradition with more and moreactions, stay tuned!



Solution:Marketing Materials CopywritingTime:2007