MBAFC supports dealer-level auto show in Beijing with great success

Client background

Mercedes-BenzAuto Finance Ltd. (MBAFC) joined the 18th auto show at the NationalAgriculture Exhibition Center this September in Beijing with its latestfinancial products, showing once again its support for dealer-level auto shows.


Beijing AsianOlympic Star, a Mercedes-Benz authorized dealer in Beijing, was one of thosewho participated in the auto show, which was held from Sept 13 to 16, it is thefifth time that this dealer joins in this show. Taking full advantage of theexhibition’s excellent location and facilities, the dealer showcased mostpopular seven models at the show, namely C200E, C200A, E200L, New B200, G55,C200SW as well as smart, and sold 78units.


MBAFC providedtailored marketing support and its latest financial products in order tosupport the dealers in the best way. The marketing materials offered this timeincluded posters, brochures and gifts to potential customers. The financialproducts were low monthly payments, low interest rate, and low down paymentwith longer payment terms. During the 4 days auto show the total sales volumeis 78 units and the activation is 33 units, which is about 42% penetration.


MBAFC not onlysupports auto shows at the A (international), B (national) and C (regional)levels, but also helps dealer-level car shows or dealer events to promotesales. The partnership with dealers plays a very important role in MBAFC’sefforts to develop its auto finance and leasing business across the nation. Italso helps it expand its influence among car buyers, raising their awareness ofusing financial tools and providing them with an alternative so that they canrealize their Mercedes-Benz dreams easily.


With its widesupport to dealers, MBAFC seeks to keep its leading position in China’s autofinance industry, and ensure customers get to experience the first classservice and Mercedes-Benz “Best or Nothing” brand spirit.



Solution:News WritingTime:2017